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East2West Trends Chapter Oct.7, 2013

Welcome back to the West Coast, and thanks for joining us this week! Before I start blogging, this Buzzfeed goes out to DC Sara.

Link here: http://www.buzzfeed.com/mackenziekruvant/the-worst-things-to-say-to-a-washingtonian


The sad photo appeared on Reddit on Thursday. The poster said the child and his family wished to remain anonymous.


This picture is so sad! The government is still shutdown, and the West Coast looks to the East to see what will happen in our nation’s capitol.

It’s funny how removed from me it I feel now that I’m not physically out there. This week, I saw this “Come Together” message from Starbucks and thought it was an interesting way to send out an important message.

Link here: http://www.theguardian.com/business/2013/oct/11/starbucks-government-shutdown-debt-ceiling


Now I still haven’t seen Gravity that Sara mentioned last week, but it looks like a great movie and a cool experience at the IMAX!

This week in entertainment, Kanye West appeared on Jimmy Kimmel’s show after their Twitter feud, Miley Cyrus told Ellen she’s obsessed with being alone and Taylor Swift spoke about how she has never had a great love in the new “InStyle”!

My personal favorite entertainment news is the fact that 2 of my favorite actors are working together again! (Good Will Hunting, anyone?)

My favorite Good Will Hunting duo is back together producing a comedy pilot for CBS! I love that these two are not just actors but writers and producers!

Link Here: http://www.eonline.com/news/469459/cbs-orders-comedy-pilot-produced-by-matt-damon-and-ben-affleck


LA fashion this week made me think. I’m constantly seeing Victoria Beckham being portrayed as fashionable.

Posh Spice was always my favorite Spice Girl.   She does always look glamorous when she stands by, former LA Galaxy player and stud of a husband, David Beckham.

What surprises me the most is not her fashion though. It’s the fact that this powerhouse fashionista is reportedly earning $160,000 a day!

Link Here: http://www.eonline.com/news/469251/victoria-beckham-s-fashion-empire-earns-160-000-per-day


The Samsung Galaxy Gear Smart Watch

Maybe it’s just that I’m catching this commercial, but has anybody else seen this? A watch that is also a smart phone? I’m not sure how I feel about this. When DC Sara calls me, how would I answer? Is this a speaker phone watch? I just don’t why I would want a watch as a cell phone, but then again, I don’t wear a watch. If I did wear a watch, maybe it makes sense to have a phone in it.

Check this out!

Link here: http://www.phonesreview.co.uk/2013/10/10/samsung-galaxy-watch-with-inadequate-phone-features/


This week, I want to take a turn from the social good things I have been seeing and look internationally at the global food gap. A CA friend posted this on his Facebook, and I saw it reposted again and again. I was so captivated by these photos. This is one week of groceries in different countries.

Think about your week’s groceries in comparison.

Link here: http://www.dailymail.co.uk/news/article-2319825/The-great-global-food-gap-Families-world-photographed-weekly-shopping-reveal-cost-ranges-3-20-320.html

I’m just ending on some food for thought here.

As always, thanks for reading, and we’ll be back next week with what we’re seeing.

Follow us on Twitter too!! @SaraRosalyn


Hello, hello to my favorite West coaster and all of you! Loving the updates coming from our Golden State, particularly the one regarding this revolutionary ‘watch-phone!’ It took me a week to figure out how to ‘click out’ of apps on the new iOS7, if Cali Rosalyn calls me who knows how long it will take for me to figure out how to get back to her. Why couldn’t I just keep my black and white screen no-flip Nokia? Those were the days…*sigh


It’s no secret that everyone is tired of living in a country where our elected officials don’t get along, public servants can’t go to work, and most importantly, where people can’t enjoy the 24/7 live Panda cam at the National Zoo. What are all the furloughed workers supposed to do with their free time?

But let’s take a closer look past ‘Obamacare,’ past branches’ various points of contention. Last week we touched a little bit on some of the intricacies of what this government shut down entails. Let’s take a look at a particular bill, now halted as a result of the shut down, that has sparked an international protest: The March on Monsanto. What this protest signifies is something much larger then the company itself and truly a revolt agains what are called Genetically Modified Organisms (GMOs).

The March Against Monsanto movement was started by a woman named Tami Canal. The movement began as a result of the failure of California Proposition 37 which would have required the labeling of all products consisting of genetically modified food products. Protests began in May, 2013 and have grown to a movement with protests in over 50 countries in 400+ cities around the world. In addition to the widespread activity happening around the world against Monsanto, in an attempt to bring attention to corporations and lobbying efforts involved in the ‘Monsanto Act’ (which protects companies from GMO labeling requirements) activists showed up to the Hart Senate Office building last week and in an orchestrated fashion, threw money in the air yelling ‘Monsanto Money!’

Check the story out here: http://www.nydailynews.com/news/politics/large-pile-money-shows-u-s-senate-building-article-1.1481917

Get a glimpse of where and what has been happening around the globe with the March Against Monsanto:


p.s. fun fact of the day – the throwing money, protest tactic isn’t new, it’s been used on Wall Street to convey a similar message so while there are no points for originality, I think Monsanto activists make up a few strategic social media tactics and international stellar activations


This past week I had the opportunity to rub shoulders with Megan and Liz, twin sister YouTube sensations and fun fashionistas that came out to support an amazing @GirlUp event. The pair are champions for social good and empowering girls, are super sweet, and and are truly talented artists who have made their way to the top. Check out their songs ‘Release You’ and ‘So Bad for Me’ below:


Fall is upon us and the East coast is breaking’ out the sweaters, tights, and as we’ve been so reluctant to admit…the Uggs. I’ve been checking out the latest in Fall fashions and am in LOVE with Elle’s latest picks – check ’em out: http://www.elle.com/fashion/trend-reports/

Clothing trends 10-15-13


If you had to guess, what do you think Apple’s biggest weakness is right now?

1) New(ish) CEO

2) High Cost Products

3) The transition from product dominant design to process innovation

As some of you know there are typically three innovation phases a product goes through: Product innovation, dominant design, and process innovation. Apple has now come out with just about every color and size iteration that makes it more convenient for users. Apple is not in a position where it is focusing less on making your phone smaller, or thinner, or shinier and focusing more on how to make your experience better, faster, easier…hence the iOS7 update.

Ok, let’s give Apple some credit, they’ve taken the product to a different level and attempted at almost every turn to meet customer demands. But if there was a next for Apple iPhones and iPads, what would it be? Folding them? Making them flexible enough to toss on table without fear of having to pay a visit to the Genius Bar? I think yes.

While Apple hasn’t quite hopped on board, we’re betting that flexible iPhones and tablets are in its foreseeable future. Why? Because e-readers and flexible tech products already exist.  How you ask? I don’t know I’m not a scientist! But luckily, this article is really good at explaining it – take a look 🙂

http://topkit.com/flexitech-revolution/?utm_source=o_fo&utm_campaign=flexitech-revolution-285flex tech


smart ball

Have you ever thought about disaster situations and how public servants like fire fighters could assess the damage or situation of a room or building without walking into the fire? Or how soldiers might be able to safely collect data in combat zones without venturing into them? Well some (awesome) graduate student in Cambridge, Massachusetts did. Francisco Aguilar decided after observing the lengths at which search and rescue teams had to go to collect data, that he would create an easier more efficient, cost effective tool to help in disaster situations and beyond.

The Smart Ball won a 2013 Invention Award and has the potential not only to help in emergency situations but to collect data in an effective manner that in certain instances we have never been able to before. Read more on Popular Science: http://www.popsci.com/technology/article/2013-04/emergency-response-smart-ball?dom=PSC&loc=recent&lnk=5&con=2013-invention-awards-smart-ball

Well my fellow trenders (or is it trendees?) – until next week!


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