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East2Westrends Chapter Nov. 18

Welcome back this week to the latest and greatest trend updates from both coasts and ‘may the odds be eva in your fava’ (said with mild British accent). I had to. Ok! Let’s see what’s happening on the East coast…


Iran agreement1

Here on the East coast, if you’ve opened a newspaper or turned on a news station in the past few days, you could not have missed the play-by-play updates on negotiations to suppress Iran‘s nuclear activities. Yesterday there was a headline that stated ‘nuclear fallout’ but today? ‘Iran nuclear deal reached.’ Welcome to Washington. In addition to Iran, the P5 group took part in the negotiations in Geneva: U.S., UK, France, Russia, China and Germany and I’m glad to report that the consensus has been made among the group.

The agreement that has been made is a temporary one, but one that will inhibit the current movement in developing Iran’s nuclear weapons.  By meeting the terms of the agreement, Iran will be allocated from some of the current sanctions that have been placed on it. The terms will last for six months when progress will be assessed and a new agreement made. Some questions I had upon the resurface of these negotiations were the following:

  • Iran isn’t the only politically unstable nuclear power in the world, so why are they always under the microscope?
  • We’ve all of these ‘guys’ at the table before – why all the hype for these specific negotiations?
  • Great, we’ve reached at least an interim agreement but what are the specifics?
  • How on earth are we going to be able to hold Iran accountable for whatever comes of the agreement?

Well…ask and you shall receive. Find out the answers to those and more, here: http://www.cnn.com/2013/11/24/world/meast/iran-nuclear-deal-qa/index.html?hpt=hp_inthenews

*Special shout out to Catherine Ashton, Chief Negotiator and only female who took part in the resolution talks


This week I found one more reason to tout about Google when I went to my go-to browser and up pops this:


For those of you who thought it was just another clever engagement strategy by Google…you were essentially right. But what it signifies is the 50th anniversary of Doctor Who. Not sure what Doctor Who is? Find out more here. The point is that by implementing this multi-level game where you can pick from multiple avatars associated with the show to solve a mystery elevates overall expectations for what Google will come up with next! I think they should create a Real Housewives of (pick a state) where avatars can duke it out in a competition of physical and material superiority. If I had to pick a real/mob housewife avatar, I know who I’d go with…

b ang

Big Ang

If you didn’t get a chance to see or play the game, you can see what Google cooked up here: http://www.express.co.uk/news/showbiz/444500/Google-honour-Doctor-Who-50th-anniversary-with-interactive-Google-doodle-game


Since I have yet to see The Hunger Games: Catching Fire I’ve been wearing my search engine out looking for just about everything I can find in relation to the movie to get a sense of what to expect. As a result, I’ve now seen the evolution of Jennifer Lawrence’s unique style and knowing now how much she likes Dior, I love her even more. Here’s a glance at what I’m referring to:




If there’s one thing that brightens up my day like nothing else it’s a good GIF. Sometimes expectedly from clever fiends, or out of nowhere from someone you haven’t heard from in eons where the fact that they sent you a GIF out of nowhere is almost as comical as the GIF itself. GIF stands for Graphics Interchange Format and contains image concepts that were actually introduced in the mid and late 80’s despite the perception that it is a more recent development.

In light of it’s profound popularity on the web, and particularly on Buzzfeed, Buzzfeed has launched a gif feed campaign sponsored by Google+. Launching the page allows Google+ to showcase its Auto Awesome feature and for the rest of us to view photos the way we’re used to on our other favorite social media sites like Instagram and Twitter. Instead of the ‘storyline’ told by each buzz feed where pictures are separated by text, this layout auto populates the most popular and recent photos for people to look through and choose from. The campaign runs only until the end of the year so check it out now and let us know what you think: http://www.buzzfeed.com/giffeed



I’m still buzzing with excitement from last night, witnessing what I perceive to be one of the most amazing moments for HIV/AIDS treatment and prevention efforts in Africa in recent history. Last night in New York (RED) and Sotheby’s together with Jony Ive Mar Newson hosted an auction sponsored by Apple wherein all of the donations went directly to The Global Fund to fight HIV/AIDS in Africa. I was ecstatic to be a part of the event not only to witness the likes of Bono, Leonardo DiCaprio, Meg Ryan and other A listers but to witness the the true power of celebrity and public/private/non-profit partnerships and business minds that came together to create the event. Last night at the auction, Bono announced that The Bill & Melinda Gates Foundation committed to matching dollar-for-dollar every donation that came in. As a result, what would have been $13 million in support turned into over $20 million.  My favorite quote of the night came from Bono when he spoke about the contributions from both the Gates Foundation and Apple and ever-so-timely timely stated “now that’s real bipartisanship.”

Read more about the event here: http://www.vanityfair.com/online/daily/2013/11/red-auction-sothebys-bono

I hope you enjoyed this week’s updates and lookout below for Rosalyn’s take on the hottest happenings in the West.




Thanks to Sara for kicking this crazy past week off on the East Coast! This week, our worlds have officially collided.


President Obama made a trip to the West, and he caused some traffic for the Beverly Hills area!

So what exactly is he doing in LA?

3 Fundraisers and a tour of Dreamworks! I want to go on this tour! I haven’t been yet.

Not too shabby.

Read more here: http://www.latimes.com/local/lanow/la-me-ln-obama-los-angeles-visit-fundraisers-dreamworks-20131125,0,4403115.story#axzz2ljJBoKpO


The 2013 American Music Awards were also here in LA! The ABC awards show kicked off a great awards season. Pitbull was the AMA host, and I just think he’s great. “Give Me Everything” anyone? If you missed the show, people are once again talking about Miley Cyrus and the crying cat in her Wrecking Ball performance. Seriously, what was up with that?  I’m so tired of Miley Cyrus, but all I can say is, she knows how to get people talking.
To top off her night, she celebrated her 21st birthday after this bizarre performance!
Link here:http://music.yahoo.com/blogs/music-news/hello-kitty-miley-cat-tastic-performance-wins-amas-041312620.html
In light of the American Music Awards, I want this dress. Perfect for New Year’s Eve or just a fun night on the town?:
Waze-you are the wave of the future!
I complain about the voice on my GPS all the time. Sometimes, when I want to make the legal u-turn, her voice makes me feel like I’m making a bad decision. She’s also very angry seeming on there, and when I’m lost, her voice isn’t the one I want to hear. Now I know there are settings and even a British version of the same voice, but what if you could have a very pleasant celebrity voice with some jokes thrown in on your GPS?
This could get very interesting!
I saw the most moving video I have seen in a long time.  This man’s heroism is so inspiring, and the message is powerful.
Read the story and watch a man who finds himself in the audience full of people he saved as children from Nazi camps.:

With Thanksgiving right around the corner, I want to say a specific thank you for reading East2Westrending and for helping to support Sara and I in this creative endeavor every week. East Coast Sara and my West Coast self will get to reunite in our home state of Colorado for the holiday and bring you a special edition next week.

Until then, enjoy the holiday and many thanks!



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